The purpose of this project was to revamp Ticketmaster's identity. This rebrand highlights the ease of ticket-buying and the campaign celebrates the (fictional) end of scalper bots.
Scroll to see the full project!
Logo Process:
Logo Animations:
Campaign Process:
Check out this demo video below of the poster coming to life via AR!
Tapping the word "fans" makes it flicker, tapping on the bot makes noise, and the link takes you to the actual website:
This is what was scanned:
The guerrilla element is like whack-a-mole, but robots. Take your anger out on the ticket-stealing bots. This would be outside of arenas before events:
Mobile game version of Bonk-a-Bot:
Employee tee shirt that glows in the dark:
I hired fellow student Paige Davidson who wonderfully illustrated the robots + robot parts. You can find her here: paigeydraw.wixsite.com/paigedavidson
