There are two main objectives for this project. The first is to spread awareness of the business and ultimately gain new customers. The second objective is to bring past customers back to the store.
I developed a video advertisement for Luna made to post on social media. It is engaging/entertaining, matches the brand’s personality, and appeals to both new and returning customers. I also developed a pair of pole banners to be displayed within the Oregon District, animated social media ads, and “talking” plants. The talking plants plants would sit in nearby shops and restaurants, specifically the nearby coffee shop, with paper speech bubbles talking directly to patrons to advertise Luna.
