In collaboration with fellow student Anya Schmidt, we wanted to create an identity that promotes comfort and healing at stages of life. So, we rebranded StrecHeal, an all natural product we believe in and highlighted the "heal" and natural essence of the brand. We decided to give it an identity that was comforting, celebratory, and inclusive. The name StrecHeal & Grow focuses on growing and changing at all stages of life. The brand elements incorporate nature to highlight growth while also making the product gender neutral and overall, more inclusive.
